Executive Leadership Team

Eron Plumb

Eron Plumb

Chief Executive Officer

Eron joined InvoCare on 27 November 2023 as Chief Executive Officer and Managing Director. Eron has  over 30 years of experience as a senior retail executive, having worked with some of Australia’s most successful and leading retail brands. Eron started his retail career with Coles Supermarkets, and he held various management and leadership positions in three of the retail divisions in Wesfarmers (previously Coles Myer). This culminated in him managing and leading the Harris Technology business through a successful turnaround, before being approached to join Bay Audio.

Eron’s passion for customer outcomes has been a driving force behind his career growth. He has spent the last 12 years building a strong foundation for Bay Audio Australia business that has translated in growth rates outperforming the Australian market the last 11 years in a row, delivering CAGR of ~21% over that time. Eron has experience in leading and managing business in B2C & B2B, as well as National and International markets in Retail and Health sectors throughout APAC.

Ian Brennan

Ian Brannan

Chief Financial Officer

Ian joined InvoCare on 27 November 2023 as Chief Financial Officer, and has 30 years of senior management experience in public and private companies in Australia, the US and the UK. Ian has extensive experience as a CFO and Director / Company Secretary in the food, manufacturing and intensive protein processing industries. Ian brings strong governance and a track record of growing businesses. Ian is a qualified Accountant (ACMA CGMA) and holds an MBA from the University of Warwick.

Steve Nobbs - Executive General Manager – Cemeteries & Crematoria

Steve Nobbs

Executive General Manager – Cemeteries & Crematoria

Steve joined InvoCare in March 2016, initially leading the Network & Brand Optimisation (NBO) Project for InvoCare Funerals across Australia and New Zealand. Steve took on further responsibilities in addition to NBO, in the role of Group Executive – Commercial Director in 2017.

Steve was appointed Executive General Manager – Cemeteries and Crematoria in February 2020. This includes overseeing 15 memorial parks in Australia, as well as the national pet cremations business. In this role, Steve is focused on the long term development and growth of the overall Crematoria division, while enhancing the products, services and standards at all memorial parks and pet crematoriums to be the leading choice in the industry.

Steve has over 20 years' experience in leadership and management roles across the hospitality and university student accommodation industries.  Prior to joining InvoCare, Steve was the Director of Operations for Campus Living Villages Australia, responsible for the overall leadership and management of the Australian business. With the benefit of being with Campus Living Villages since its first year of operation, Steve was involved in the development of the operational platform for the business, and led multiple project transitions from construction into successful operational businesses. Steve took Campus Living Village through an in-depth national review of the business operations, and the development of a transformational change program to how the business operated.

Penny Lovett - Executive General Manager, People & Culture

Penny Lovett

Executive General Manager, People and Culture

Penny Lovett joined InvoCare in August 2022 and has more than 20 years’ experience in executive roles, having performed HR Director roles in ASX, not-for-profit, health, insurance, and aged care sectors.

Penny previously held the role of Chief Human Resources Officer for The Salvation Army, and over her career has been a leader in managing the ecosystems of organisations, and leadership of People and Culture and Transformation.

Penny has held board roles for over 10 years and has an MBA from RMIT University and additional post graduate qualifications in Human Resource Management and is a Graduate of Australian Institute of Company Directors.

Grace Westdorp - Executive General Manager – Health, Safety & Sustainability

Grace Westdorp

Executive General Manager - Health, Safety and Sustainability

Grace Westdorp joined InvoCare on 1 March 2021 as Executive General Manager Health, Safety and Sustainability. 

Before joining InvoCare, Grace was General Manager Safety, Risk and Sustainability with Wesfarmers Industrial and Safety which operates four main businesses spanning safety products, industrial and corporate workwear, industrial and medical gases, and a management consulting business. Grace has also held senior leadership roles within Westpac and Crane Group.

Grace has over 25 years’ experience developing and leading strategic improvement programs in Health, Safety, Wellbeing and Sustainability and is a passionate believer that good work is beneficial to people’s health and wellbeing. Grace utilises sound governance and risk mitigation strategies tailored to business needs to leverage and lift performance in key results areas including fatality and injury prevention, and continual improvement programs across material Sustainability issues.

Grace holds qualifications in nursing, occupational health & safety, and environment & climate change.

Fergus Kelly - Executive General Manager – Stakeholder Engagement

Fergus Kelly

Executive General Manager - Stakeholder Engagement

Fergus joined InvoCare in June 2015 and was appointed Executive General Manager – Stakeholder Engagement in February 2021. Fergus has over 20 years experience in consumer and business marketing. Prior to joining InvoCare, he has held senior leadership roles within the travel and media sectors.

Fergus’s most recent role was with Qantas Airways where he held the role of GM Marketing Qantas Holidays and Head of Marketing, (International & Sponsorship Marketing).

Prior to joining Qantas he held Director of Marketing roles at Fairfax Media and APN News & Media.

Heidi Aldred - General Counsel / Company Secretary

Heidi Aldred

General Counsel / Company Secretary 

Heidi Aldred joined InvoCare in March 2019. Prior to joining InvoCare Heidi has spent the last 10 years providing governance, compliance and risk management support to listed and unlisted companies.

Heidi is a lawyer by training and began her legal career as a solicitor with Arthur Robinson & Hedderwicks (now Allens Linklaters) and then with ASX listed Computer Power Group Limited as General Counsel and Company Secretary.

Heidi holds a Bachelor of Economics and Bachelor of Laws from Monash University.

Careers with InvoCare

InvoCare’s people are professionals who are focused on the principle that the care we provide is a vocation, and that customer service lies at the heart of everything we do.